COLUMBIA SPA

And branded apparel is made and distributed by Columbia S.p.A., an Italian company specialized in shirts production since 1981. The project of opening And single brand clothing stores was born in 1993, basing on a long experience developed side by side with the most important industrial groups and collaborating with the leaders in the retail segment. Currently there are more than 200 stores in Italy and Europe.

THE PRODUCT

The product targets the young woman by about 70%.
The articles are shirts (70%), knitwear (20%) and accessories (10%).
The And woman collections propose an ageless style, a philosophy for which fashion contents support basic and classic proposals. In order to satisfy the increasing market, a new line of conformed shirts and jerseys, distributed with the brand AndISSIME has been recently introduced.
The And man privileges a more classic vision that is however enriched by glamourous cues where traditional models alternate with tighter volumes, characterized by a wide range of colors and materials.
The articles produced are shirts (80%) and knitwear (20%).

MISSION AND KNOW-HOW

Columbia believes in the professionalism of retailers and in the peculiarity of the sale areas.
In our stores, in fact, the Customer meets the Company. Through the retailer’s sensibility, his professionalism and dedication, we will always continue to satisfy the people who wear our clothing product guaranteed from our brand.

TRADE GUIDELINES

Our trade guidelines suppose the free choosing of the And collections and of the flash, integrating the traditional relationship of supply with a series of facilities and support services:

• free shop project
• free choosing of articles by sizes or colors without any minimum required products payments distributed all along the season
• contribution on the cost of the furnishing by means of a reduction on the products' prices
• recess from the contract anytime simply by not formulating the orders for the next season.

You can contact our sale specialists anytime for more information, appointments and inspections.

SALE GUIDELINES

Columbia offers the needed support to open an And clothing franchising store, and to sale through a coordinated action on image and price to strengthen the brand, but never sets it on the retailers.

Here will follow some instruments examples:

• Free concession of the use of the brand
• Free course of visual merchandising for the sales force
• Free collections catalogues
• Free advertising campaign on national scale
• During the year there are several initiatives studied for the shop (Christmas, Saint Valentine, AndART…)
• Internet presence at www.and.it

It was developed an exclusive store interior design.
The effectiveness of this project, in conjugating a minimalist and modern design with the exaltation of the product, obtains an optimal customer purchasing experience, maximizing your sale potentialities.
Our retailer can ask free of charge a project for the shop. Moreover Columbia is available to confront and to suggest the seasonal make-up of the store, obviously free of charge.